Is your law firm website mobile-friendly?
It should be. If it isn’t, it will drop sharply in Google search rankings, and people (think prospective clients) may not find you on their smartphones and tablets.
photo Jannis Andrija Schnitzer
Google just updated its mobile search algorithm on April 21, 2015 to favour websites that are responsive, i.e., optimized for viewing on phones and tablets (as well as laptops and desktop computers).
Law firm websites that aren’t mobile friendly risk a serious drop in traffic – at least from users checking out lawyers on their mobile devices.
Why should you care?
More than 60% of all Google searches are done on mobile devices.
photo Donna Cleveland
For personal injury, family, criminal and other consumer-based law firms, this is particularly important – they get clients from smart phone searches.
Put yourself in a prospective client’s shoes.
You have been hurt in a car crash and are looking for a lawyer who works in your community (Kelowna, Surrey, Victoria, etc.). You Google on your iPhone and find one conveniently close by. You click on their website to read more. But it takes forever to load the pages on the lawyer bios and their practice areas, and you have to pinch and zoom and fiddle to see the phone number.
How frustrating is this?
photo Mike Licht
It’s easier for the prospective client (now a lost prospective client) just to go to the next personal injury lawyer listing.
Smartphone users have little patience for slow websites; two-thirds will simply leave if they can’t immediately find what they’re looking for.
And now, with Google’s latest algorithm, your website might only show up at the very bottom of that personal injury listing – if at all.
How can you check if your website is mobile-friendly?
It’s easy to check if you have a mobile-friendly law firm website. Simply go the Google’s Mobile-Friendly Test. Plug your home page into the bar that says “Enter a web page URL” and click “Analyze.”
You’ll find out either “yes” or “no” if your site is mobile-friendly.
To see how your website looks on different devices (like an iPhone, small tablet, iPad, etc.), you can use the StudioPress responsive design tool. Simply type in your law firm website’s URL and hit enter .
What can you do if your site isn’t mobile friendly?
Well, that depends. Talk to your web master to see what can be done, e.g., creating a separate mobile site.
You might end up needing or wanting a complete overhaul of your website, however.
If that’s the case, and you don’t know someone who can help, we can suggest our web designer, Mandie Sanders. We think she rocked it with the brand new design of this You and the Law® website (mobile friendly). Previously, she created our mobile-friendly, blog-style website Sand In My Suitcase (which showcases our travel writing).
If your website is old and outdated, now is a good time to create a fresh new online presence – one that is mobile-friendly.
Interested in attracting new clients and boosting your law firm’s profile in your community? Find out how “You and Law”® can work for you – see our page on Innovative Legal Marketing.